JURA X10 Dark Inox with free coffee worth €65

Behind its elegant design, the JURA X10 is packed with intelligent technology designed to deliver exceptional coffee, cup after cup. From fully customizable drink settings to advanced brewing and cleaning systems, every detail has been thoughtfully engineered for high performance, user convenience, and maximum flavour. Let’s take a closer look at the innovations that make this professional coffee machine truly stand out:

Cold Brew at the push of a button
One of the X10’s most standout innovations is its ability to brew authentic cold coffee—not just iced coffee, but real Cold Brew. Using Jura’s patented Cold Extraction Process, cold water is pulsed slowly through coarsely ground beans. This gentle brewing method preserves natural sweetness and subtle flavours for a smooth, refreshing drink. It’s an ideal way to offer variety and keep your coffee menu fresh all year long.

P.A.G.2+ Professional Aroma Grinder
At the heart of every great cup is a perfect grind. The P.A.G.2+ grinder offers precision and intelligence with every rotation. It actively adjusts the grind size depending on the selected drink—fine for espressos, coarse for cold brews—and switches to a relaxed resting position between brews to reduce wear and preserve aroma. Inspired by Formula 1 sound insulation technology, this grinder is not only smart, but also impressively quiet.

3D Brewing Technology
JURA’s 3D brewing system optimizes extraction by allowing water to flow evenly through the coffee grounds across multiple layers. This ensures every gram of coffee is fully infused, unlocking deeper complexity and aroma. The result? Full-bodied espresso, flavourful americanos, and milk-based drinks with pronounced character.

Hot and cold drinks in one system
No more compromise, this machine excels at both ends of the temperature spectrum. From rich espresso and smooth flat whites to chilled cold brew, every cup is customizable. Choose the strength, volume, milk ratio, and even the temperature. The intuitive 3.5-inch colour display with tactile buttons makes it easy for anyone to operate, even in busy self-service or office settings.

Vacuum Clean Technology
After every brew, JURA’s Vacuum Clean system automatically removes residual water from the brew group and lines. This keeps the machine dry, clean, and ready for the next drink—just like a professional barista would clean their portafilter between shots. It eliminates the need for manual brew group cleaning and significantly reduces the risk of mould or stale residue.

Smart controls and modularity
With optional WiFi Connect, the X10 can be linked to the JURA J.O.E.® app, giving users the ability to create, save, and order their favourite drinks from their phone. The machine is also compatible with MDB 2.0 payment systems, making it ideal for semi-public or shared environments where seamless transactions are key. Pair it with a Cool Control milk cooler for round-the-clock milk freshness.